Kopi Luwak pricing

by Reiss Gunson on Thursday, 08 April 2010 07:55

When considering from whom you might wish to purchase your Kopi Luwak we would suggest you look for a reputable roaster. It has been suggested that more than 40% of coffee sold as Kopi Luwak is not true to label. Annual production of around 700Kg per annum is quoted, giving an indication of just how rare the genuine Kopi Luwak coffee is.

While we don’t have a laboratory to analyse the composition of our beans, to guarantee that they have in fact been through the body of a civet, we have tried to protect ourselves by using an established international green coffee merchant, placing reliance on their track and trace systems protecting their supply chain, and also the fact that they have a valuable reputation to protect. We are not naive enough to think this provides a cast iron guarantee, but we feel it represents a ‘best efforts endeavour’ to ensure that we are not supplied with counterfeit product. It certainly isn’t coffee from a friend of a friend who knows someone who knows a farmer in Sumatra.

We would also suggest that you adjust the quoted prices to a standard price/100g as many vendors are selling this product in laughably small quantities, 30g in one case. Londinium Kopi Luwak is sold in a 250g (net) weight bag, the same as all our other coffee. Furthermore, don’t even consider buying this coffee pre-ground. It is a fairly delicate coffee to start with; buy it pre ground and it will have all the taste of old saw dust. Expensive, old saw dust.

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