From the first day we offered Kopi Luwak for sale we issued about as explicit a caveat as you might expect to receive anywhere that you should not expect Kopi Luwak to taste 10 or 11 times better than other coffee.

We sell Kopi Luwak for this reason; there is a market for it.  We think a lot of the Kopi Luwak on offer is counterfeit, and almost without exception it is stale, therefore we are selling what we believe is the best example of Kopi Luwak we have tried anywhere, often for considerably less than alternative suppliers.  We think Kopi Luwak presents us with a unique opportunity to demonstrate to customers who are willing to pay a lot for their coffee just how much better the same coffee can taste when it is (i) authentic (ii) correctly roasted (iii) freshly roasted.  Almost every roaster claims they deliver on all 3, but unfortunately you will easily be able to taste the deficiencies when you try a coffee that really does meet all 3 criteria.

Basic economics tells us that the price of any product is simply a mechanism that balances the forces of supply and demand.  In the case of Kopi Luwak there really isn't much of it produced, and so even a tiny number of fanatics dotted around the globe lead to the price becoming what most people would consider outlandishly high.  We too think the price is outrageous, but we are building a business that is pitched at a very niche market and we can not afford to bring a socialist agenda to the table and refuse to offer a product because it costs more for 250g than some people are paid for a day's work.

The concerns as a buyer are (i) whether you are getting the genuine article (ii) whether the roaster has sacrificed enough coffee to learn how to roast it properly (we chewed through 5Kg roasting ten 500g batches before we were completely satisfied with our offering), and finally is it fresh????

We're not saying Kopi Luwak is 11 times better than other coffees, or even twice as good.  We simply recognise that a market exists for this niche product, we had a go at roasting it, obtained very pleasing results, and felt that we could compete globally with a pretty decent product for aficionados.  For this reason if you have not tried Kopi Luwak before we would implore you to buy it from someone else first, then come to us.  That way we think you'll appreciate just how big the taste difference is between ours and the rest.