if you yearn for an analogue world...

by Reiss Gunson on Thursday, 14 April 2011 07:26

do you find yourself drawn towards record players like the guys at Coolgales sell, instead of itunes?

do you prefer to shave with an old fashioned brush and find it curious that while twin edged safety razors from people like Merkur, or single edge cut throat razors, stay sharp for ages yet Gillette with its vast resources only seem to be able to produce expensive blades that dull curiously quickly? 

then, you'll probably like Londinium 

come and try our old-fashioned ways, where we refuse to sell throw away consumer grade junk, even though there is more margin in such products 

all the equipment we sell will serve you for years and years, and if anything should fail the parts are available to make it as good as new again 

despite the pervasive subliminal messages from the marketing departments of the multi-national corporations remember this: new does not necessarily mean better. it often means it just cost less for the manufacturer to make and wears out quicker so you can be sold the same junk next year, but in the 'latest' colour

sorry to pop the bubble for you, but 'fashion' and 'environmentally friendly' are mutually exclusive.  this is the internal contradiction of our modern consumer driven world.  at some point we are going to have to face this fact.

come back to the future with Londinium.

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