Well-meaning initiatives like this dreamt up as 'products' by top management consultancies like McKinsey have a very short half-life and quickly degenerate into mere 'buzzwords' in the corporate lexicon to be derided, although not when anyone is listening.

Notwithstanding, the underlying concept remains valid long after the ridicule and cynicism sets in.

Continuous improvement, albeit not as continuous as it should be at times such is the nature of a small family business, is something that is central to the manner in which Londinium Espresso seeks to develop.  Not in a formal, monthly reporting drivel kind of way, but as simple principle that we keep in the back of our minds as we decide which coffees to offer.

We constantly look to reduce the number of coffees on offer as we are familiar with the research that demonstrates that providing your customers with too much choice actually reduces the number of sales as you bamboozle your customers with too many decisions to make in order to get to a sale.  Yet on the other hand we are conscious that we need to offer enough choice to satisfy the varied needs of the connoisseur.

Such are the daily perils faced by a coffee roaster!  Looking back to our inception in 2004 when we first started to learn the dark arts of roasting coffee we seem to have come a long way.  Since late in Q1 2008 when we opened our doors as a commercial enterprise we can also see the progress we have made.  That said, one of the most attractive things about coffee to us is the opportunity it offers to keep discovering new tastes, and to build up a library of tastes that we can refer to and draw upon in the future as we are approached to create a coffee with a specific taste.

We hope you have enjoyed your journey with us this far, and we look forward to bringing you new and interesting coffees each month.

As always, if you are not satisfied with the results you are achieving with our coffee for whatever reason, please get in touch.  One way or another we will resolve the issue to your satisfaction, wherever you are in the world.