Fresher than Fortnums!

by Reiss Gunson on Wednesday, 13 May 2009 01:23

Go on, take the Londinium challenge! Buy some Jamaican Blue Mountain (JBM) at Fortnum & Mason and compare it with ours. If ours doesn’t come out on top we will refund you in full. Notice the foaming when the hot water hits the grounds? That is a key indicator of freshness. In our view JBM isn’t really at its best when prepared by the espresso process, but we have clients who beg to differ so we have optimised the roast so it performs as well as can be expected in the espresso process. If you want to experience JBM at its best prepare it with one of our Swissgold filters & sit back to enjoy what is the most perfectly balanced coffee in the world.

I was somewhat disappointed with JBM when I first tried it as I expected it to taste completely different to any other coffee. Then I realised that isn’t what JBM is all about. Sure there are coffees that are more acidic, sweeter, fuller bodied, and so on. What makes JBM famous is the encapsulation of a perfect balance of all those elements and more, in a single origin. If you consider it in this light I think you will be very impressed.

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