Credit Crunch coffee... The new Londinium starter pack

by Reiss Gunson on Wednesday, 13 May 2009 02:04

This is our latest solution to a problem that has vexed us since 2004 when we began!

PROBLEM: How to introduce newcomers to gourmet coffee at an acceptable price point, while not violating one of our founding principles, which is not to sell ground coffee as we believe it to be a fraud.

Ground coffee a fraud? How? Well coffee beans begin to stale appreciably just 30 minutes after grinding. Buy that exclusive Jamaican Blue Mountain pre-ground, but it simply isnt fresh and you are going to be drastically disappointed & join the ranks of the disaffected who sniff that gourmet coffee isnt worth the price it commands. It is, but only if you get it absolutely fresh. This is the assurance that Londinium Espresso gives you; fresh, 100% true to label, and a consistent roast every time.

None of our offerings to date have been at a price point that inspired the merely curious to enter the world of fine coffee

Our starter pack will now comprise a blade grinder, a Swissgold filter & a bag of great Londinium coffee for just £29.95, including postage & packaging

Yes we know it is a blade grinder and therefore not suitable for espresso, and yes they are inferior to burr grinders, but after years of experimenting and agonising how to introduce instant coffee drinkers to real coffee we think this is the best solution & vastly superior to selling ground coffee & kidding you that it will be fresh (other roasters simply accept that most people in the UK dont own a grinder & succumb to selling ground coffee as it enlarges their target market exponentially).

The Swissgold filter doesn’t make espresso, but it produces a first class cup of coffee & indeed many of the world’s most exclusive coffees should be drunk as filter coffee as the rigours of the espresso process will ruin them

We feel it is particularly relevant in these challenging economic times and think at this price point it makes an ideal Christmas gift & makes the world of gourmet coffee accessible to a much wider audience.

If you have any questions, please contact us via email or telephone or simply push the Skype button on the ‘Contact us’ page of the website

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