Can this really help firms do business?
About four out of five UK businesses believe the type of biscuit they serve to potential clients could clinch the deal or make it crumble, a survey says.
The outcome of a meeting could be influenced by the range and quality of biscuits, according to 1,000 business professionals quizzed by Holiday Inn.
The chocolate digestive was deemed to make the best impression followed by shortbread and Hob Nobs.
Lawyers were most impressed by good boardroom biccies, the survey added.
Jammie Dodgers and Bourbons were also among the biscuit types thought to help sweet-talk customers.
However crumbly biscuits are a big no-no in the meeting environment, the questionnaire found, with 30% frowning on a regular digestive in the work environment.
And when it comes to helping yourself to biscuits from a communal plate, the most acceptable number to take is two, the research concluded.
However more than half of respondents looked down on dunking biscuits in tea or coffee during a meeting.
A survey released last year, which quizzed 7,000 people, suggested that the custard cream is the nation’s favourite biscuit.
We would love to see the results of a survey that compared the outcomes of business meetings that served instant coffee versus freshly brewed gourmet coffee or gourmet espresso based drinks. We expect the results would be just as dramatic. Make your first impression a profitable one with Londinium Espresso in 2009.