Fresh is best

by Reiss Gunson on Wednesday, 13 May 2009 02:33

it will seem obvious when it is pointed out, but people fail to make the connection that coffee is essentially a fruit, or at least the seed of a fruit. as a result it shouldn’t come as much of a surprise that fresh is best, just like any fruit.

next time you buy a bag of coffee have a look for the ‘best before’ date. in almost all cases it will be 12mths after the roast date. while it is true that coffee does go ‘off’ in the sense of making you ill, this practice is misleading and we have a problem with it. perhaps less so if it is an inexpensive coffee, but a huge objection if you are buying a gourmet or premium coffee.

if you are buying pre-ground coffee it will be stale every time. the information on the packet may try to persuade you that it is fresh as a result of some magical process, but this is at odds with reality, unfortunately.

one of the things you are paying for at Londinium Espresso is our commitment to stamp the roast date on every pack. usually, but not always, this will be after you have placed your order. we are not apologetic that we will sometimes ship coffee that was roasted a few days before your order as we are now firmly of the view that coffee needs at least 10 days in our unopened bags to reach its optimum, and seems to remain in such a condition until at least 3 weeks after roasting. in our experience there is no significant drop off in quality until 6 to 8 weeks after roasting, assuming the bag remains unopened. once opened the oxidation process accelerates rapidly and the coffee needs to be consumed in 7-10 days to be enjoyed in peak condition. for this reason we sell our coffee in 250g bags. in our experience 250g is about the amount of coffee that a moderate coffee drinker can get through in 7-10 days.

as always, if you have any questions please feel free to ask without obligating yourself in any way. if we don’t know the answer we will say so & endeavour to go away & find it & get back to you.

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