If you haven’t heard of the Slowfood organisation yet, we suggest you check it out.
Basically they have formed to raise an awareness of the importance of biodiversity in fruit and vegetables in particular, but extending into other areas like fish & rare breeds of livestock.
Thousands and thousands of minor varieties of fruits, vegetables, etc are at risk as the pressure from powerful multinational companies drives the demand for standardised and homogenised varieties that are hardy and easy to grow. We would like to think we can contribute to this approach over time as we continue to seek out interesting coffees from around the world and experiment with them to see if they deliver world class espresso as a single origin coffee.
The Slowfood organisation are committed to promoting lesser known varieties of fruit and vegetables, without which increasing commercial pressure will probably wipe them out.